JOB DESCRIPTION
Key Responsibilities:
- Create ABM Strategy: Develop and execute ABM strategies across one-to-one, one-to-few, and one-to-many account segments.
- Cross-functional Collaboration: Work with sales, demand generation, product marketing, and customer success teams to align on account targeting and messaging.
- Creative ABM Campaigns: Design personalized multi-channel campaigns (email, digital ads, events, content, and direct mail) to engage key stakeholders.
- Customer Segmentation: In conjunction with go to market team members, conduct account research and analysis to identify pain points, buying signals, and engagement opportunities.
- ABM Analytics: Track and report on campaign performance, engagement metrics, and revenue impact, providing insights for continuous improvement.
- Sales Engagement: Partner with direct or channel sales to enhance account engagement strategies and ensure marketing efforts drive meaningful interactions.
What we’re looking for:
- Previous experience in ABM, Lead Generation, or digital marketing role.
- Skilled with marketing automation and ABM tools (e.g., 6sense, SalesLoft) to segment, track, and optimize campaigns.
- Extensive experience working with account-based marketing programs and global account selling teams.
- Solid background in creating and implementing ABM campaigns that use digital channels: webinars, digital advertising, and social networking to segment & target key accounts
- Proven experience in demand generation campaigns that target, segment, and list acquisition to build prospect lists.
- Familiar with the technical sales cycle, BtoB buyer personas, and can strategically use marketing communication to nurture leads, drive adoption, and accelerate growth.
Preferred Experience:
- 3+ years of experience in B2B marketing, with a focus on account-based marketing, demand generation, or field marketing.
- Experience with ABM platforms (6sense), CRM systems (Salesforce), and marketing automation tools.
- Data-driven mindset with proficiency in analyzing campaign performance and optimizing strategies.
Why join Tempo?
- Do work that matters. The work you and your team do will help Tempo succeed in our most critical initiatives.
- We’re growing fast, and we’ll support your career growth every step of the way.
- Work from wherever you thrive, with a flexible schedule and a supportive remote-first culture, with the team located across the US, UK, and Canada.
- We value teamwork, celebrate wins, and never miss a chance to have fun while doing great work.
- Great perks including unlimited vacation in most of our locations, training reimbursement, WFH reimbursement, and more
- Excellent range of benefits including health, dental, vision and savings plan
Salary
Competitive
Monthly based
Location
, South Slave Region, Northwest Territories, Canada, Northwest Territories, Canada
Job Overview
Location
, South Slave Region, Northwest Territories, Canada, Northwest Territories, Canada
