JOB DESCRIPTION
Responsibilities:
Strategic Leadership & Vision:
- Define and execute a bold, creative vision that aligns with business objectives and brand strategy.
- Develop big ideas, storytelling frameworks, and engaging narratives that elevate our brand’s presence across digital, print, video, and experiential platforms.
- Champion design thinking and innovative creative strategies that push the boundaries of traditional marketing and branding.
Creative Execution & Excellence:
- Oversee the creation of high-impact campaigns, ensuring top-tier design, copy, and brand storytelling.
- Develop creative strategies tailored to both B2B & B2C audiences, ensuring messages resonates across diverse customer segments
- Review and refine creative assets to maintain brand consistency, tone, and quality across all consumer touchpoints.
- Ensure that creative concepts are data-driven, consumer-centric, and aligned with performance marketing insights.
- Set and measure clear KPIs for creative initiatives, ensuring clear business alignment and continuous optimization when needed
Team Leadership & Cross-functional Collaboration:
- Lead, mentor, and inspire a high-performing creative team, fostering an environment of innovation, collaboration, and continuous learning.
- Develop the team to become top creative talents, building a culture of excellence, experimentation, and innovation.
- Ability to recognize and hire top talents, enforce efficient workflows, manage and prioritize creative briefs and requests, set performance goals and execute performance reviews and feedback.
- Work closely with the Product team, Communications team, Performance Marketing team and Sales team to ensure creative alignment across all touch points.
Consistency:
- Ensure consistency across all creative outputs.
- Drive brand storytelling that is culturally relevant, emotionally engaging, and visually compelling.
Innovation & Industry Trends:
- Stay ahead of emerging design trends, new technologies, and creative best practices to keep our brand at the cutting edge.
- Leverage data, insights, A/B testing, consumer insights and creative analytics to refine and optimize creative messaging for maximum impact.
- Experiment with AI, automation, personalization, and interactive content to push creative boundaries.
Requirements:
- 10+ years of experience in creative leadership roles (agency or in-house), with a proven track record of leading high-performing creative teams.
- Exceptional portfolio showcasing brand campaigns, digital storytelling, and multi-channel creative execution.
- Strong expertise in graphic design, art direction, copywriting, creative and digital strategy, and content production.
- Experience in concept development, execution and integrated marketing campaigns.
- Expertise in Adobe Creative Suite, Figma, motion graphics tools, and digital content creation platforms.
- Strong understanding of storytelling, and brand positioning
- Familiarity with performance marketing and CRM (newsletter) creative
Key Soft Skills:
- Creative visionary with a strategic mindset – able to think big while also executing with precision.
- Strong leadership and mentorship – inspiring and empowering teams to do their best work.
- Agile, adaptable, and innovative – thrives in fast-paced environments and embraces innovation and emerging creative experiences.
What we can offer you
- Culture -We put our people first and prioritize the well-being of every team member. We’ve built a company where all opinions carry weight and where all voices are heard. We value and respect each other and always look out for one another. Above all, we are human.
- Learning - We have a learning and development-focused environment with an emphasis on knowledge sharing, training, and regular internal technical talks.
- Compensation - You’ll receive an attractive salary, pension, health insurance, annual bonus, plus other benefits.
What to expect in the hiring process
- A preliminary phone call with a Recruiter
- A technical interview with the Head of Brand
- A business case assignment
- A business case presentation to the Head of Brand and the Chief Growth Officer
Salary
Competitive
Monthly based
Location
Kurmin Musa, Kaduna State, Nigeria
Job Overview
Location
Kurmin Musa, Kaduna State, Nigeria
