JOB DESCRIPTION
Key Responsibilities:
- Develop and implement strategies to enhance the shopper experience and optimize retail execution.
- Oversee in-store activations, promotions, and merchandising to ensure maximum visibility and sales conversion.
- Work closely with sales teams and retail partners to enhance product placement, stock availability, and overall store presentation.
- Monitor and analyze shopper insights, sales data, and market trends to refine trade marketing strategies.
- Train and manage brand ambassadors, promoters, and merchandisers to deliver exceptional shopper experiences.
- Ensure execution of point-of-sale (POS) materials, signage, and displays in line with brand guidelines.
- Evaluate campaign effectiveness and provide data-driven recommendations for improvement.
Requirements:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 2 to 3 years of experience in trade marketing, shopper experience, retail operations, or sales within FMCG, retail, or related industries.
- Strong understanding of consumer behaviour, shopper journeys, and retail execution.
- Excellent communication, negotiation, and relationship-management skills.
- Ability to analyse shopper insights and sales data to drive decision-making.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word
Salary
Competitive
Monthly based
Location
Kurmin Musa, Kaduna State, Nigeria
Job Overview
Location
Kurmin Musa, Kaduna State, Nigeria
